Business Negotiation Skills For Competitive Advantage

Start Date: 09 Aug 2026 | Early Bird Deadline: 15 July 2026 | Register By: 25 July 2026

The program details are listed on https://labinmotion.com  –
Click here for course details

Program Overview

Program Overview

The program is designed to empower sales professionals with the strategic mindset, analytical acumen, and negotiation techniques required to engage effectively with seasoned procurement teams. It enables participants to shift from feature-driven selling to value-based negotiation by decoding buyer motivations, anticipating and countering negotiation tactics, and articulating value propositions with confidence.

Through a blend of strategic frameworks, case discussions, and experiential negotiation simulations, the program helps sales leaders strengthen their negotiation leverage, achieve more profitable outcomes, and build long-term, trust-based business relationships.

Most salespeople are clueless about negotiations. Institutional sales teams primarily interact with purchase folks who are well-trained in negotiations. Salespeople who are primarily trained in product features and benefits tend to lose out when dealing with experienced purchase managers.

The program covers the following:

1. Why is negotiation important?
2. Understanding strategic negotiations.
3. Handling tactics with counter tactics.
4. Communicating value & justifying price.

Faculty

Maneesh Konkar is the Founder of Direction One Consulting, a corporate training & digital marketing agency that has worked with some of the finest organizations in India, Asia, Europe & Africa.

After completing his BE Electronics from VIT, Pune in 1991, Maneesh went on to do a PGDM from IIM Bangalore in 1995. He then joined ITC from campus, spent a wonderful first 17 months learning the nuances of B2C Channel management & Go To Market strategies.

It was at ITC that he found his calling in people & organization development. He started teaching part-time at Symbiosis in Pune and started a corporate training startup Direction One.

Starting with his first client in May 1999, Maneesh has had a fantastic time doing Sales, leadership & negotiations training and has run multi-year academies for India’s biggest corporates – ITC, HUL, Godrej, Mahindra, Cargill, ICICI Bank, Amazon, Legrand, Birla, Bajaj Auto, Abbott, Sanofi, Tata Motors and more. Post 2022, Maneesh runs two start-ups – one for online courses & another – a digital marketing agency.

His digital agency “Direction One – Digital” has worked with Tata Motors (CV & PV), Bajaj Auto, Skoda & Asian Paints with their digital marketing initiatives for Facebook & Instagram ads, Lead generation, Google Search, Display & YouTube ads, SEO & social media marketing.

His course startup “Direction one – Courses” has over 14k students doing courses in B2C, B2B sales, negotiations & digital marketing. He also creates powerful SCORM-compliant e-learning content using Articulate Rise software and has a ready-made course library in POSH, careers, sales and marketing.

He has over 13k followers on LinkedIn & regularly posts success tips on LinkedIn, YouTube, Facebook, & Instagram on the handle “Direction One Success”.

He is also a Visiting Faculty for Negotiations at SPJIMR & has been on admission interview panels at IIM Bangalore multiple times.