Customer Centricity: Driving Growth Through Customer Value

Start Date: 24 May 2026 | Early Bird Deadline: 20 April 2026 | Register By: 04 May 2026

The program details are listed on https://labinmotion.com  –
Click here for course details

Program Overview

In today’s competitive landscape, product features and price advantages are quickly replicated — but a deeply customer-centric organization remains a lasting differentiator. 

In an era where customer expectations evolve faster than product cycles, customer centricity is no longer optional — it’s a strategic imperative. This program empowers participants to embed customer-first thinking into every aspect of their business. Through case studies, theory, and practical frameworks, participants will learn to align strategy, culture, and technology to deliver exceptional customer value.

A strategic program has been designed to understand customer value, identify opportunities, evolve strategies, measure customer value, understand customer-centric operating models, and implement customer-centric transformations within the team/organization.

Who can benefit from the Program: Senior executives, business unit heads, marketing leaders, and strategy professionals seeking to transform customer relationships into a long-term growth engine.

Faculty

Dr. Rajbir Singh, is a founder and Consulting Partner at Value Centria, a boutique business consulting firm that leverages customer centricity and digital to drive growth and innovation. Additionally, he is the co-founder and CEO of the i4 Mentors Foundation, a startup accelerator. As a not-for-profit, i4 Mentors Foundation is working for “Build for India”, and Healthcare is one of their focus sectors.

Before this, Rajbir led Global Business and IT Consulting businesses at IBM, Oracle, HCL Technologies and Tata Unisys for 25+ years. He has led large, multi-cultural teams spread across the globe and has consulted with Fortune 500 clients across industries, including BFSI, Media, Telecom, Utilities, CPG and Manufacturing. His areas of expertise include Customer Strategy, Innovation Strategy, Business Strategy and Change Management. He has received recognition from Forrester, Pega, SAP and HCL Tech for developing innovative products.

Rajbir has been a visiting faculty at IIIT Delhi, IIT Delhi, NSUT and BIMTech. He is also on the board of a few startup incubators.

Rajbir is an Electronics Engineer from IIT Delhi, an MBA from IIM Bangalore and a PhD from IIT Delhi.
Websites: https://www.valuecentria.in/; https://www.i4mentors.com/

S Parthasarathy has been a serial entrepreneur, worked in the higher management education sector, been a merchant banker, and is an accomplished author. He is an Engineer and completed his MBA from IIM Bangalore (Class of 1992-94). He is known for ideation, innovation, early-stage entrepreneurship, and product development. He developed India’s first SaaS based software platform to manage apartment complexes in 2008, developed a jobs portal in 2000, co-founded a mental health startup, ran a successful manpower recruitment agency, and worked with the ITC group as a Merchant Banker soon after his MBA. He is also an author of two books – “The Unmet Needs of an Entrepreneur” (2018) and “How to Discover Customer Value”(2021). Both books were published by Rupa Publications. He has delivered talks in IIMB, IIMC, IIM Kashipur, ISB-DLabs, IIML, and at many other places on customer value. The book on customer value was endorsed by leading academicians from the Harvard Business School, Tuck School of Business, IIMs, and by leading global CEOs and was acknowledged for its originality and unique perspectives.