Digital Marketing Playbook: Tools, Tactics, and Execution

Start Date: 27 June 2026 | Early Bird Deadline: 27 May 2026 | Register By: 07 June 2026

The program details are listed on https://labinmotion.com  –
Click here for course details

Program Overview

During our various interactions with people in the Marketing function, we observed that many of them articulated high-level perspectives on Digital Marketing that were more strategic in nature. Professionals would know what Nike, Mastercard or Tata Motors were doing on the Digital Marketing front, but were totally unaware of “how to reach there” at the operational level. The gap between “strategy” and “operational” aspects of Digital Marketing was glaring.

Marketers, Sales, and Strategy professionals need to understand how Digital Marketing works. Most corporates hire Digital Marketing Agencies to run campaigns, but the Sales and Marketing executives are seldom aware of the workings of Digital Marketing, the questions that need to be asked to the agencies, how to maximise the return on investments, etc. It ends up being a “black box” where the Digital Marketing spending is not optimized. An understanding of the nuts & bolts of Digital Marketing is very important.

This program has been designed for executives to understand how Digital Marketing actually works. It is based on years of working in the Marketing domain and running campaigns for large corporations.

Faculty

Maneesh Konkar is the Founder of Direction One Consulting, a corporate training & digital marketing agency that has worked with some of the finest organizations in India, Asia, Europe & Africa.

After completing his BE Electronics from VIT, Pune in 1991, Maneesh went on to do a PGDM from IIM Bangalore in 1995. He then joined ITC from campus, spent a wonderful first 17 months learning the nuances of B2C Channel management & Go To Market strategies.

It was at ITC that he found his calling in people & organization development. He started teaching part-time at Symbiosis in Pune and started a corporate training startup Direction One.

Starting with his first client in May 1999, Maneesh has had a fantastic time doing Sales, leadership & negotiations training and has run multi-year academies for India’s biggest corporates – ITC, HUL, Godrej, Mahindra, Cargill, ICICI Bank, Amazon, Legrand, Birla, Bajaj Auto, Abbott, Sanofi, Tata Motors and more. Post 2022, Maneesh runs two start-ups – one for online courses & another – a digital marketing agency.

His digital agency “Direction One – Digital” has worked with Tata Motors (CV & PV), Bajaj Auto, Skoda & Asian Paints with their digital marketing initiatives for Facebook & Instagram ads, Lead generation, Google Search, Display & YouTube ads, SEO & social media marketing.

His course startup “Direction one – Courses” has over 14k students doing courses in B2C, B2B sales, negotiations & digital marketing. He also creates powerful SCORM-compliant e-learning content using Articulate Rise software and has a ready-made course library in POSH, careers, sales and marketing.

He has over 13k followers on LinkedIn & regularly posts success tips on LinkedIn, YouTube, Facebook, & Instagram on the handle “Direction One Success”.

He is also a Visiting Faculty for Negotiations at SPJIMR & has been on admission interview panels at IIM Bangalore multiple times.