Strategic Sales Leadership in a Digital-First World

Start Date: 18 July 2026 | Early Bird Deadline: 20 June 2026 | Register By: 01 July 2026

The program details are listed on https://labinmotion.com  –
Click here for course details

Program Overview

By the end of the program, participants will be able to think like a Chief Sales Officer and:

1. Build a clear and powerful understanding of how Executive Sales Leadership needs to align with corporate Goals and Strategies, for which sales planning is as critical as team building.
2. Create a complete and robust Sales Plan for the company as an Executive Sales Leader, considering the company’s market position and growth goals as well as the growing impact of automation and artificial intelligence
3. Lead, grow, engage, and motivate diverse, distributed, and extended sales teams to deliver results through clarity of goals, alignment, and collaboration, targeting an increasingly digital native buyer
4. Harness team capabilities, delegate key roles with promising opportunities and potential for growth, and nurture team members’ readiness to develop a high performance sales org
5. Understand coaching and mentoring essentials that can help foster a culture of ownership and performance, balancing accountability with trust, while strengthening personnel, interpersonal and conflict management abilities.

Pedagogy

Delivered in five modules over 20 sessions, each session (or class) will be of 90 minutes duration. Every class will be comprised of four study components, including:

1. Pre-read material
2. Concepts introduction/highlights
3. Case analysis
4. Assignment

Faculty

Anand Iyer is a highly experienced and successful business leader with extensive hands-on sales and operations experience of more than three decades. He has led national and global sales for multinational and Indian companies as well as led several venture-funded startups as a CEO. He has had exposure to a variety of industries and sectors in his 30+ years of experience, including IT, telecom, internet, electronics, energy, and healthcare.

His experience spans B2B and B2B2C domains, and he brings a deep understanding of sales and marketing, apart from extensive leadership skills and experience. With roles under his belt as country/general manager, Asia/Pacific region business leader, chief operating officer, and chief executive officer at several of the companies that he has worked for, Anand has led team sizes ranging from under ten (in his early leadership days) to business teams ranging from 100-250 direct employees. As a functional leader in Sales, Anand has managed a business of over US$400 million, mentoring over 100 sales leaders across Asia.

Anand has a deep interest in leadership development and has nurtured and managed high-performance individuals and teams. He coaches and mentors ambitious, visionary business leaders and entrepreneurs who dream of making a game-changing, disruptive impact in the markets they serve. As a mentor, he focuses on the strategic aspects of execution thinking and planning, and emphasises investing in powerful value propositions and effective go-to-market plans. As a coach, he works with business leaders to help them develop winning mindsets and capabilities, and enables them to build impactful frameworks, models, plans and programs required to become transformation agents, who can lead with clarity and confidence. As a sought-after mentor at NSRCEL, the startup incubator at the Indian Institute of Management, Bangalore, Anand has mentored over 400 entrepreneurs and startups to date. He is a qualified executive Coach and a certified 7-Habits Trainer, and also offers courses Sales & Marketing for MBA students.

He is presently the Chief Business Officer at a leading and well-funded health-tech company based out of Bangalore, India. He is also working on institutionalising his own learnings, expertise and ideas into teaching and training programs as well as mentoring and coaching offerings, which he calls the AltParadigms Business Coaching Solutions (www.altparadigms.com).

Anand graduated from premier schools in India, including the Indian Institute of Technology, Banaras Hindu University, Varanasi, and the Indian Institute of Management, Bangalore. His detailed profile and work experience can be viewed here: www.linkedin.com/in/ anandriyer